This makes the style more polished and clean, and it’s also faster to produce… and any mistake can be solved instantly without having to start over.ĭigital hand-drawn animation videos also introduced animated characters and situations to this style, which was something that couldn’t be done before! Gladly, nowadays the process is much more time and cost-effective because by now it’s all made digitally. On top of that, if the artist made even the tiniest mistake, it couldn’t be solved and they had to film it all over again! Of course, the classic style of animation translated into lots of time and effort, and also, in most cases, a very poor result. Also, some special effects were added, to give the style a boost (which also helped achieve a high-quality result!). As the years went by (and the technology improved), the technique was improved and empowered with 2D animation.
Originally, these videos were drawn in real life, by an artist that was being recorded with a camera. Classically, it’s made out of a whiteboard background (or another kind of background that could serve to draw on, like a piece of paper), a continuous drawing, and a hand that draws.īecause of their popularity, you’ve probably seen them before! Let’s take a look at the basics of this video style. Marketers love them! Because these videos give them the chance to explain a complex business idea in just a few seconds, in a highly educational way.īut what makes these videos unique is their style – they have a very recognizable animation style which makes it highly attractive to an audience. PORTFOLIO ABOUT US CLIENT REVIEWS JOIN US RESOURCES BLOG GET A QUOTE Product videos showcase your product's (or service's) features and how they improve your customers' lives. Your video adapted to the specific technical needs of each social media platform in terms of length and aspect ratio (16:9, 4:5, 9:16). Whiteboard video allows you to transform complicated topics into enjoyable, easy-to-remember, charming videos. Internal videos are short animated videos that share vital information within your company, keeping everybody on the same page. Tutorials show what your product looks like and how it works so people can get excited and take a step toward the final purchase.Īnimated commercial ads are short 10 to 30-second videos promoting your company's products and services.
Explainer videos are short videos that help to illustrate complex ideas in simple, engaging, and meaningful ways in less than 2 minutes.Įducational videos help establish your company as an authority in your niche while turning your brand into a reliable resource.Ī video series is a set of different videos aligned under the same theme and branding.
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